I had my first taste of the famous/infamous Sprinkles cupcake last year in their homeland of California when my boyfriend’s sister brought an anniversary cupcake cake to his parents’ party. My cupcake was yellow cake with chocolate frosting and a pink block letter of questionable edibility that seemed to be made of sugar but refused to melt in my mouth.
Hardcore New Yorkers will stand loyally behind their Magnolia Bakery cupcakes, but I prefer the much more elaborate/gluttonous cupcakes from Crumbs Bake Shop and really only go to Magnolia for the banana pudding, so I was completely open to trying Sprinkles. And it was fine. Not life-changing. Not make-me-move-to-California-immediately-ing. But fine.
Well, my friend Kim got a coupon to try four free Sprinkles cupcakes at the first NYC location in the Upper East Side, because she is the princess of New York City, and she invited me to try them with her, knowing that I’d insist on buying a couple more. The employees are very nice, and the store is veeeeery cute, with the trademark Sprinkles dots decorating the outside, bright colors everywhere, and enough low tables with corresponding ottomans that we didn’t feel any pressure to move for the couple of hours we sat there.
The cupcakes were still fine.
peanut butter chip
black and white
My only complaint about Crumbs is that I feel like they spend so much time working on the filling and toppings that they forget to care about the cake; it usually tastes a couple of days old. My complaint about Magnolia is that it’s too simple; I can and have made their cupcakes at home myself. Sprinkles hits a nice balance between quality cake and quality toppings. The cake was fresh and moist, and the frostings and accoutrements were all creative. In the end, though, I missed the way Crumbs fills the cake with a dollop of frosting, and I missed the sheer size of the Crumbs cupcake. Sprinkles is good for people who want to splurge without bursting their bellies, and that ain’t me.
There’s one reason I might choose Sprinkles over Crumbs in the future, though. The drinking chocolate:
It’s bittersweet Belgian chocolate with a vanilla bean marshmallow, so rich and dense you feel like you’re wearing a mouthguard of hot chocolate when you’re finished with it. The marshmallow was so thick that it lasted almost to the end of the cup, making each sip creamy and flavorful.
780 Lexington Avenue
New York, NY 10065 map)