I try to avoid carbs and sugar in my day-to-day life, so I never let myself have cereal for breakfast. I can’t tell you the last time I ate it, but I’m guessing it was in college, and it was probably something with “fiber” in the name so I could feel like an adult. But I secretly love cereal and was delighted to learn that Kellogg’s NYC opened in Times Square and that I’d need to eat a huge bowl of the stuff in the interest of reviewing it. The sacrifices I make, you know.
Surrounded by the massive M&Ms and Hershey’s stores, the Kellogg’s store is a tiny sliver of a thing that looks like a real NYC diner. Only without the fake plants in the corner, the booths still there from the 80s, and the old waiter in the wifebeater growling at you for trying to make a substitution. The employees let me sit down even though my friend hadn’t arrived yet, and they actually offered me a glass of water while I waited. Maybe I need to spend more time in the touristy parts of NYC.
You can get your cereal without the ice cream, but you’d be a fool. So, start with a bowl of vanilla Blue Marble ice cream out of Brooklyn, and then add all the toppings you want. Corn Pops, Cracklin’ Oat Bran, Crispix, toasted coconut, dried cranberries, cocoa powder, coffee grinds, pecans, pistachios, Pop Tart crumble, chai tea powder, and so, so many more. You can also choose from the store’s premade concoctions like Berry Me in Green Tea or You’re Cracklin’ Me Up.
Then follow your nose to the row of cabinets on the wall,
where you’ll find your bowl of cereal waiting for you inside with a spoon and napkin.
I got ice cream, Frosted Mini-Wheats Chocolate, strawberries, peanut butter, marshmallows, white chocolate chips, malted milk powder, and Pop Tart crumble. It was a $12 bowl of cereal and worth every cent.
I ate this more than a month ago, and not a day has gone by that I haven’t dreamed of going back to eat it again. They should probably put my mix on the menu to make it easier for you to order it, because it was basically perfect.
And they even give you a token to get a toy from the machine on the counter at the end of your visit! Come on!
New York, NY 10019 (map)