The only thing better than being invited to try out a complimentary dinner at a new restaurant is being invited to try out a steakhouse. Rocco Steakhouse is the mastermind of owner Rocco Trotta, who put together a staff of big names from old school NYC steakhouses, including the man who served as the general manager at Wolfgang’s for a decade. (And Wolfgang, of course, started his steakhouse after working at Peter Luger, so you just have to love all of the entanglement within the NYC steakhouse strata.) With another well-known steakhouse on the same block, I asked GM Pete Pjetrovic why he partnered with Rocco and beverage director Jeff Kolenovic to open the space on Madison Avenue; he said he knew they could create a better steakhouse with the best ingredients, the best chef, and the best head waiter.
It seems like the neighborhood agrees. When I sat down right after work, the completely enclosed dining room was nearly empty, but by the time my thick Canadian bacon with just the right amount of char arrived, it was full of regulars. Or maybe that’s just how the waiters treat everyone who walks in the door. I heard lots of “how are the kids?” followed by handshakes and pats on the back. The staff was warm and friendly and let me annoy them for a picture where they wrapped their arms around each other’s shoulders like brothers. But of course when it was time to serve the steak, they were all business.
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